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Is upsetting people OK, to get their attention?

The 10:10 campaign, launched last September to highlight carbon emissions and damage to the environment, has hit a problem. A four minute film commissioned for the 10:10 date (10 October) to challenge apathy about climate change has itself become the issue, with claims that it’s tasteless, too violent and will create disaffection for the cause it promotes.

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Newspapers and other media

Media & messagesWhy (and / or when) do we read newspapers?

Do other types of media appeal (or not) for different reasons?

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