Is upsetting people OK, to get their attention?

The 10:10 campaign, launched last September to highlight carbon emissions and damage to the environment, has hit a problem. A four minute film commissioned for the 10:10 date (10 October) to challenge apathy about climate change has itself become the issue, with claims that it’s tasteless, too violent and will create disaffection for the cause it promotes.

Newspapers and other media

Why (and / or when) do we read newspapers?

Do other types of media appeal (or not) for different reasons?